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ANITA LERCHE DEBUT NEW ONE HOUR SHOW ON DASH RADIO

March 27, 2019 09:23 AM

INDIANAPOLIS (BALBIR SINGH)

Rukus Avenue Music Group, North America’s first South Asian record label founded in 1996, has partnered with DJ Skee and Dash Radio to launch North America’s first mainstream South Asian radio station, Rukus Avenue Radio. The station will begin broadcasting worldwide April 8, 2019 on Dash Radio.

  Indianapolis’ own Anita Lerche stars as one of the new hosts on Rukus Avenue Radio. Anita Lerche is a Billboard Top-5 Charting internationally acclaimed award-winning singer, songwriter and composer. She originates from Denmark and was the first non-Asian woman from the West to release an album in Punjabi. Known as ‘Heer From Denmark’, Anita has been touring the world, receiving numerous awards and honors, including ‘Best International Artist’ at the UK Bhangra Awards, 2017.

Indianapolis’ own Anita Lerche stars as one of the new hosts on Rukus Avenue Radio. Anita Lerche is a Billboard Top-5 Charting internationally acclaimed award-winning singer, songwriter and composer. She originates from Denmark and was the first non-Asian woman from the West to release an album in Punjabi. Known as ‘Heer From Denmark’, Anita has been touring the world, receiving numerous awards and honors, including ‘Best International Artist’ at the UK Bhangra Awards, 2017.

Designed for anyone with an affinity for South Asian culture, Rukus Avenue Radio listeners can expect to be entertained, inspired and informed. Boasting over 70 original shows hosted by some of the world’s most prominent South Asian music artists, DJs, journalists, comedians, activists and influencers, Rukus Avenue Radio offers something for everyone.

“Having been deeply involved as an Artist in the South Asian music scene for nearly 14 years, I feel honored and thrilled to be joining the Rukus Avenue Radio family as a host,” says Anita Lerche. “My show “Heart & Soul” will be a smooth fusion of Devotional and New Age Music, with an aim to unite people across borders, cultures and religions though the music.”

Anita Lerche’s new one-hour radio show premieres on April 14 at 5 pm PST in North America, April 8 at 1pm GMT in the United Kingdom and April 8 at 5:30 pm IST in India.

“There’s so much anticipation around this station and especially this business venture,” says Rukus Avenue Founder and CEO Sammy Chand. “We’re honored to be partnering with Dash Radio through the establishment of this platform, and are thrilled about presenting our South Asian culture to a worldwide market - the prospect of the social impact our community of over 70 celebrity hosts can have is very exciting to us.”

Rukus Avenue Radio can be listened to 24-7 through the Dash Radio app available on iOS and Android, as well as on the Dash Radio platform at DashRadio.com completely free-of charge and commercial-free. Dash Radio was created in 2014 by world-renowned DJ Skee (Scott Keeney) and is currently the world’s largest all-original digital broadcaster, with over 80 curator-championed stations and a monthly audience of over 10 million listeners.

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