Chandigarh

ETHICS ARE CORE TO PROFESSIONALISM IN COMMUNICATION: EXPERTS

November 20, 2019 06:02 PM

Chandigarh  (Face2News)

Ethics are the key elements for any professional communicator to succeed and build one’s credibility and competence, said CJ Singh, National Vice President of Public Relations Council of India (PRCI).

Addressing the students at the workshop on press release writing conducted at the School of Communication Studies, Panjab University, he said that understanding the norms of ethical conduct is one of the four essential pillars to any professional success.

Jupinderjeet Singh, Special Correspondent, The Tribune and Kanchan Vasudev, Assistant Editor, Indian Express shared the journalists’s perspective in effectively writing a press release which should be based on facts, free of bias or subjectivity, and free of advertising hyperbole. She urged the students to read newspapers regularly in order to make note about the kind of stories which are covered.Ms. Renuka Salwan, another experienced PR Professional and Director Public Relations, Panjab University, shared the need to practise the art of writing by working like a media person and framing the news releases for the print media in a way which is newsworthy and caters to all the 5Ws and the H.

 
 
The other three being the academics or the knowledge, the strong operational skills and third, to be a part of the professional body which regulates and promotes professional excellence.

Jupinderjeet Singh, Special Correspondent, The Tribune and Kanchan Vasudev, Assistant Editor, Indian Express shared the journalists’s perspective in effectively writing a press release which should be based on facts, free of bias or subjectivity, and free of advertising hyperbole. She urged the students to read newspapers regularly in order to make note about the kind of stories which are covered.

Ms. Renuka Salwan, another experienced PR Professional and Director Public Relations, Panjab University, shared the need to practise the art of writing by working like a media person and framing the news releases for the print media in a way which is newsworthy and caters to all the 5Ws and the H.

Dr Sumedha Sharma, Chairperson and Prof. Jayanth Pethkar of School of Communication Studies interacted with the students and said that the workshop would be beneficial for the students as the speakers shared their experience in the field of Journalism and Public Relations.

The workshop was organised to commemorate the World Communicators Day observed by PRCI, on first known press release issued by one of the PR practitioners on 28th October 1906 in USA, Mr Ivy Lee, who issued an official statement to the journalists on behalf of Pennsylvania Rail Road company following a rail accident in which 50 people had died.

Students of Ist Year and IInd Year of MMC and Diploma participated and interacted with the experts at the end of the workshop.

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