August 05, 2020 09:12 AM

Chandigarh (Face2News)

  America’s largest consumer appliance brand White-Westinghouse announces its entry to the Indian market with the launch of its washing machines in India. Collaborating with the Indian manufacturing firm Superplastronics Pvt. Ltd. (SPPL) that is investing INR 300 crores, the brand will launch its range of 7 kg, 8kg and 9kgs, category, with price starting INR 7499 on

The India brand licensee SPPL will further step up its operations with this launch as the firm is all geared up to set up a new manufacturing unit spreading over 300,000 square feet in Noida. 

Known for producing innovative appliances for over 100 years, White-Westinghouse is one of the most trusted brands globally and currently used under license by trademark owner Westinghouse Electric Corporation. The brand sells appliances in more than 45 countries world over and is a name to reckon with. White-Westinghouse enjoys an exceptionally high equity for its well-engineered and reliable products.

Ms. Pallavi Singh, Senior Vice President, SPPL, India Brand Licensee White-Westinghouse adds, “These are unprecedented times, however, we are excited to bring a brand of global repute and equity to Indian market.

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