Punjab

TATA SKY SETS THE MOOD FOR LOHRI CELEBRATION WITH ITS NEW CAMPAIGN IN PUNJAB

January 13, 2021 06:23 PM

Ludhiana (Face2News)

Bringing local flavour to connect with potential customers in different parts of the country, Tata Sky, India’s leading content distribution and Pay TV platform, launched a new campaign - ‘Tata Sky Di Taur Vakhri’ for the people of Punjab.

Drawing inspiration from the inherent culture of the State, the campaign integrates the local language to highlight Tata Sky’s unique offerings. The campaign highlights 1+2 screens that offer the convenience of watching Live TV channels simultaneously on two mobile screens - anytime and anywhere, along with the television. And the benefit of proffering maximum channels and the carefully curated pack to suit the entertainment needs of the larger household, truly making the Full Family Jingalala.

Talking about the campaign, Anurag Kumar, Chief Communications Officer, Tata Sky, said, “It has become imperative for brands to truly go local in their messaging to be able to fully connect with audiences who now prefer to consume content in their regional language.

Set around the festivities of Lohri, the ad films feature a young married couple in different scenarios where the husband tries to impress his wife by introducing her to the distinct benefits of a Tata Sky connection. He highlights the option of watching Live TV channels on mobile and the variety of content available on the Punjabi Super Pack for a complete family entertainment experience. The ad ends with the wife getting pleased with the Dil Jeetne Waala revelation of more convenient ways of getting her daily dose of enjoyment and recreation.

Being the leading DTH player in the industry for with over 22 million subscribers, Tata Sky plans to further win the confidence of potential customers across the country with its pioneering technology and distinctive customer service.

Talking about the campaign, Anurag Kumar, Chief Communications Officer, Tata Sky, said, “It has become imperative for brands to truly go local in their messaging to be able to fully connect with audiences who now prefer to consume content in their regional language.

We have looked at various states and their unique cultural contexts to create communication that is relatable to the prospective customers. Weaving in the distinct Punjabi flavour, we have showcased distinctive features such as watching Live TV channels on mobile phones through our ad. The carefully curated pack contains many channels across genres to keep the flow of entertainment uninterrupted.” 

 
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