May 10, 2022 09:33 PM


The country’s largest and leading luxury carmaker Mercedes-Benz today launched the new generation C-Class in Punjab, setting a new benchmark in luxury and technology in the luxury sedan segment. The New C-Class (W206) underlines Mercedes-Benz’s significant progress in creating a world-class product, which combines the most desirable package of luxurious comfort and sportiness, in addition to being highly digital and sustainable. Santosh Iyer, Vice President – Sales & Marketing, Mercedes-Benz India, launched the all-new C-Class in Punjab today. 

“We are delighted to launch the new C-Class in Punjab, which is an important market for Mercedes-Benz India. Punjab has displayed a consistent sales momentum and we are confident of achieving strong double-digit growth in 2022. We are witnessing a strong trend for ultra-luxurious vehicles and the segment has grown by 120% in Q1 2022. This strong growth can be attributed to an attractive portfolio, growing aspiration and strong recall value of Mercedes-Benz in the market. Our customers are seeking a combination of luxury, elegance and technology and the new C-Class will be a compelling choice for them. We are aiming for our most successful year in 2022 and the Punjab market will contribute to that growth immensely.” Santosh Iyer commented. 

Strengthening Mercedes-Benz’s sedan portfolio:

“With this launch, our sedan portfolio comprising eight products gets bolstered, underlining the strong preference for luxury sedans. It is encouraging to see the strong emergence of luxury sedans making their distinct mark and we are confident the new C-Class will build on the success story of its predecessors. We forecast significant volume contribution to our portfolio in the coming years with the addition of the all-new C-Class.” Santosh Iyer added. 

Human-centered innovation with luxurious comfort derived from S-Class:

“The C-Class is one of our global bestsellers and underpins today’s tech savvy customers’ desire from their luxury car: human-centered innovations combined with luxurious comfort and a sporty and modern design. The car utilizes the ISG technology to offer the best of power as well as best-in-class fuel economy. The new C-Class shares the DNA of the flagship S-Class and derives key luxury appointments and packs the latest in technology like NTG 7 infotainment, latest generation of AI powered MBUX, a revolutionary Car to X Communication, making the New C-Class the most advanced C-Class ever in India.” Santosh Iyer commented.

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