Oxford Street (OS) located at Zirakpur on the Chandigarh-Ambala highway is humming with retail business activities thanks to well known brands which have opened up their outlets at OS, attracting impressive footfalls every day.

Some of the renowned brands which are now operational at OS are Tata Zudio, Sky Jumper, Reliance Smart, Spinny - a Unicorn, and Tress Lounge.

“Oxford Street offers a British style shopping experience and an availability of top brands from different genres of the retail space. These are the reasons for the OS becoming a hub of retail activities in a short span of time. OS is attracting shoppers in good numbers, which in turn is making OS an ideal retail cum entertainment destination,” said Piyush Kansal, Director, Royale Estate Group (REG), promoter of Oxford Street.

According to Piyush, apart from already operational brands some very promising brands which have signed up with Oxford Street. In these there are names like Moti Mahal, Barista, NIHAO, Deluxe Dhaba, LaPINOZ, Baskin Robbins, Cream Way, Chawla’s, Jockey, NumeroUno, Brew Estate, and many more, “All top brands are vying to be there at Oxford Street,” added Piyush.

"The main reason for OS's brand pull is provision of end to end service by REG to the brand. We go by our tagline 'Humne Sirf Banaya Nahi Basaya Bhi Hai!'. First the investor is provided with help to get a Permanent Monthly Income(PMI) through leasing of premises to top brands and then the brand is provided with business space with relevant utilities of service area and office space equipped with facilities like common reception, meeting rooms, and so on. OS's design on the lines of a European styled organised high street is also a point of difference that's attracting brand clientele." Said Neeraj Kansal, Managing Director, REG. "

A major success factor for OS getting a good response was the brand lease PMI(Per Month Income) that REG was able to provide its investors with. What's more, Oxford Street is a 100 percent secured investment, has been built on fully registered land and is a debt free project. “It is the first project of its kind that offers permanent monthly income (PMI) from top Indian and international brands. A first low rise commercial project, Oxford Street also offers long term lease guarantee,” added Kansal.

A major success factor for OS getting a good response was the brand lease PMI(Per Month Income) that REG was able to provide its investors with. What's more, Oxford Street is a 100 percent secured investment, has been built on fully registered land and is a debt free project. “It is the first project of its kind that offers permanent monthly income (PMI) from top Indian and international brands. A first low rise commercial project, Oxford Street also offers long term lease guarantee,” added Kansal.

Instead of providing Return on Investment(ROI) as was being done by other players, which resulted in problems for both the investor and the real estate developer, due to flaws in the model, REG liaised directly for leasing with leading brands for giving 'business space'. This created a permanent monthly income (PMI) for investors. Business space at Oxford Street offers SCO floors, showrooms, etc., which offer value to every penny of the investor.

Another reason for the OS's popularity among current and prospective brands is its location. Located in Chandigarh Capital Region (CCR), Oxford Street, is the first commercial project with direct entry from the highway, and is next to the National Highway 22. It is at a short 10 minutes drive from the Mohali International airport, Panchkula & Chandigarh and is getting a high footfall thanks to its centric location.

“As the region’s first high street, OS offers the feel of a high street akin to those which exist in the United Kingdom. What makes OS a unique entity are its key features, which include, British inspired lighting and landscaping. The icing on the cake is that OS is nestled amid 3 lakh residences with around 5 lakh families living in the adjoining areas,” Kansal said further.

Spread over 4.5 acres of land, OS is a complete Wi-Fi enabled zone with three grand entry and exit with barrier and security cameras. Its neo classical facade with stone detailing and European motifs is a big delight for shoppers.