Press Emblem Campaign (PEC), the global media safety and rights body, wishes all success to the Indian Institute of Technology  Guwahati's annual festival Alcheringa kick starting on 2 February with an aim to celebrate the nation’s victory over one of the most significant pandemics in recent history and also encourage the attendees to rejuvenate and rejoice in the success. PEC insists on lauding the sacrifice made by physicians, health and sanitation workers and also media workers during the Covid-19 pandemic.

The 27th edition of Alcheringa, the four-day extravaganza in the IIT Guwahati premises, will be organised with the theme of ‘Pledge to Persist’. Recognised as the largest cultural festival in northeast
India, Alcheringa (also known as Alcher) will witness over 80 events with thousands of participants. PEC president Blaise Lempen conveys his greetings to the participants and expresses hope that the celebration of victory would pave the way to mark the contribution of  corona warriors in every corner of the planet.

Initiated by a group of IITG students, the festival will incorporate various competitions including Electric Heels (group dance competitions), Voice of Alcheringa (solo singing competition), Halla Bol (street play competition), Rock-o-Phonix (rock band competition), Mr and Ms Alcheringa (personality contest), Haute Couture (team-based fashion designing event), etc and also back-to-back live concerts, incredible pro shows, highly-anticipated creators camp and never-before-seen informal activities.

Initiated by a group of IITG students, the festival will incorporate various competitions including Electric Heels (group dance competitions), Voice of Alcheringa (solo singing competition), Halla Bol (street play competition), Rock-o-Phonix (rock band competition), Mr and Ms Alcheringa (personality contest), Haute Couture (team-based fashion designing event), etc and also back-to-back live concerts,
incredible pro shows, highly-anticipated creators camp and never-before-seen informal activities.

In earlier occasions, Alcheringa hosted popular artistes like Sajid Wajid, Mika Singh, Lucky Ali, Mohit Chauhan, Shankar-Ehsaan-Loy, KK, Shaan, Sonu Nigam, Vishal Dadlani, Shekhar Rajvani, Ash King, Sachin Jigar, Amaal Mallik, Gaurav Taneja, Karan Sehgal, Arunabh Kumar, Babar Ali, Deepak Pareek and many more, informed the media communication head Muhammad Bin Quasim.

He expects that participants from more than 500 colleges and hundred thousand visitors would make the event a memorable experience for everyone.