Bringing a wave of fresh, handmade beauty to Indian shores, LUSH, the renowned global cosmetics company, officially launched its online presence today with Lush.in. This significant milestone sees LUSH, a brand synonymous with fresh, cruelty-free, and innovative beauty, entering India's dynamic and fast-growing cosmetics market.

LUSH's entry into India is facilitated through a strategic Licensee Agreement with Bengaluru-based Bilberry Brands India Private Limited. This partnership will initially focus on the D2C route, with plans to expand LUSH's distinctive retail presence through physical stores across key markets over the coming months.

Indian consumers will gain access to a comprehensive range of over innovative products across multiple categories, including skin and hair care, bath and body and fragrance, with innovative items such as fresh face masks, solid shampoo bars and seasonal limited editions that have made LUSH a favourite among conscious beauty enthusiasts globally.

Commenting on the launch, Rowena Bird, Lush Co-Founder, said,  “We are absolutely thrilled to be re-opening in India with the launch of Lush.in and a physical store soon. It feels wonderful to arrive right in time for the year-end festivities and celebrations. We are excited to be able to offer our customers in India fresh handmade cosmetics again.”

Vishal Anand, Founder and CEO, Bilberry Brands India Private Limited, added:
“LUSH has always stood for more than just cosmetics; it's about crafting experiences, advocating for change, and making sustainability genuinely accessible. We look forward to delivering the authentic LUSH experience that is consistentworldwide, while thoughtfully embracing local relevance. We’re also excited to build a strong community of LUSH fans in India who share our values and love for fresh, effective, and fun products.”