Alcatel, a global legacy technology brand known for delivering reliable and accessible mobile innovations, has announced a strategic distributorship with S M Mobile Hub, a leading mobility distributor in Haryana. The collaboration marks Alcatel’s continued offline expansion in India, with Haryana identified as a key growth market owing to its rapidly urbanising population, increasing smartphone penetration, robust consumer demand, and a well-established multi-city retail ecosystem. Through this partnership, Alcatel aims to strengthen its physical retail footprint and enhance last-mile access to its product portfolio across the state.

Leveraging S M Mobile Hub’s deep-rooted understanding of the regional market, strong distributor relationships, and trusted retail network, Alcatel will accelerate its reach across urban and semi-urban centres in Haryana. The partnership will enable Alcatel to drive stronger product visibility, streamlined availability, and improved after-sales support through physical touchpoints. At the same time, S M Mobile Hub stands to benefit from its association with a globally recognised brand like Alcatel, strengthening its market positioning, portfolio credibility, and consumer trust while reinforcing its leadership in the regional mobile retail space.

Commenting on the development, Atul Vivek, Chief Executive Officer, NXTCell India (Alcatel), said, “Haryana represents a fast-evolving consumer market with growing demand for dependable and value-driven technology solutions. Following our successful offline expansions in Gujarat and Assam, this partnership with S M Mobile Hub marks our third major offlinel expansion in India. We appreciate the confidence and support shown by the S M Mobile Hub team in the Alcatel brand. This collaboration will help us deepen our retail presence, strengthen service infrastructure, and deliver a consistent and enhanced in-store experience to customers across the state.”