Chandigarh

CII FAIR PROVES TO BE A GREAT MARKETING PLATFORM FOR MSMES

October 19, 2019 06:03 PM

Chandigarh (Face2News)

The 24th edition CII Chandigarh Fair has participation of many SMEs and MSMEs that avail this fair as a powerful tool of experiential marketing channel that engages an active and highly motivated audience in a face-to-face environment.

CII Fair acts as a boost for the SME and MSME exhibitors as they get to experience a dynamic customer base. Visitors have a wide range of products to choose from NABARD, NSIC and National Jute Board stalls.

A stall put up by J.S. Manufacturers from NSIC have introduced a very exclusive eco-friendly refrigerator which does not run on electricity. It is made from ‘Kutch Ki Mitti’, a district in Gujarat. This refrigerator runs on water. It has a 12 litre water tank which keeps the temperature of the refrigerator 15 degrees lesser than the room temperature. Thus, preserving food and all other products just like a normal refrigerator which works with electricity.

  A stall put up by J.S. Manufacturers from NSIC have introduced a very exclusive eco-friendly refrigerator which does not run on electricity. It is made from ‘Kutch Ki Mitti’, a district in Gujarat. This refrigerator runs on water. It has a 12 litre water tank which keeps the temperature of the refrigerator 15 degrees lesser than the room temperature. Thus, preserving food and all other products just like a normal refrigerator which works with electricity.

Not only this, they have even come forward with microwave safe utensils made from ‘kutch ki mitti’. They can be utilized for the same purpose that is served by plastic made utensils but in an environment-friendly manner. These products are made in temperature upto 900 degrees, which makes them easily usable on stove and even in microwave. Such an ideology can save our environment in effective and in less time than expected.

Undoubtedly, CII provides a great platform and acts as a catalyst in showcasing new inventions and inculcate the habits among the general public towards saving our planet Earth. The exposure which the artists get here adds a lot to their confidence, especially the under-privileged women of the society. It is a great platform for women empowerment also.

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