Indriya, Aditya Birla Jewellery, has launched its first store in Ludhiana, marking its 3rd store in Punjab, further strengthening its presence in the state. The expansion reflects the brand’s continued focus on markets with strong cultural affinity towards jewellery.

Situated on Rani Jhansi Road, a well-established retail and jewellery hub, the store has been designed to deliver a premium and engaging customer experience. It features over 32,000 designs across bridal, festive, contemporary, and everyday wear categories. The store also includes specialised sections such as a bridal lounge and a kaarigari room, enabling a more immersive and personalised shopping experience. The store brings together traditional craftsmanship and modern design sensibilities, catering to a wide spectrum of customer preferences. With this launch, Indriya continues to build a strong presence across North India.

Speaking on the occasion, Mr. Sandeep Kohli, CEO, Indriya, said, “Punjab is an important market for us, shaped by its rich jewellery traditions, robust wedding-driven demand, and an increasing preference for design-focused pieces. As a major commercial hub, Ludhiana boasts a dynamic consumer base. Through this store, we aim to offer a broader selection of designs and deliver an elevated, seamless retail experience to our customers.”

Indriya, Aditya Birla Group continues to strengthen its footprint in North India with its launch in Ludhiana, bringing its contemporary jewellery collections and signature in-store experience to an evolving consumer base.

Indriya, the jewellery brand from Aditya Birla Group, was launched in July 2024.